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May 17, 2013 | News & Notices Shimadzu Corporation receives Frost & Sullivan 2013 South African Market Share Leadership Award

Shimadzu Corporation receives Frost and Sullivan 2013 South African Market Share Leadership Award

Shimadzu Corporation has been awarded with the 2013 South Africa Market Share Leadership Award based on its recent analysis of the general X-ray devices market by Frost & Sullivan. The Frost & Sullivan Award for Market Share Leadership is presented to the company that has demonstrated excellence in capturing the highest market share within its industry.

Shimadzu Corporation has established itself as the leading supplier of General X-ray devices within the South African market resulting in market leadership positions in 2009 and 2012 and a leading market share of 24.1 per cent in 2011. The success of Shimadzu Corporation proves its long-standing reputation of offering products of high quality and reliability. According to Frost & Sullivan, key success factors are as follows.

Factor 1: Correct Price-Performance Ratio

Offering a product portfolio at an appropriate price-performance ratio, Shimadzu Corporation adequately caters to a highly price-sensitive market in South Africa without compromising on their quality.

Factor 2: Broad-based Technical Support

Adequate technical support for medical equipment is highly imperative. Shimadzu and South African representative, Africa X-Ray Industrial & Medical (Pty) Ltd (AXIM)'s strong geographically-aided technical support network serve as a key success factor for servicing device units across the country.

Factor 3: Specialized Product Offering

Shimadzu Corporation is a pioneer in the area of offering easy-to-operate and highly efficient General X-ray devices. The top selling model for Shimadzu Corporation is RADspeed Series. Due to its ergonomic design, the RADspeed, coupled with their high quality, has driven brand adoption for Shimadzu within the South African General X-ray Device Market.

For more details, visit the Frost & Sullivan website
http://www.frost.com/prod/servlet/press-release.pag?docid=277048113

Since Shimadzu opened a regional office "Shimadzu Middle East Consulting Office" in Cairo and started marketing activity in the region in 1977, we are always close to customers in every country to know customer's demands & problems, and answer with our solutions. With technology research and development (R&D) conducted in Japan, Shimadzu continues to bring in world-class medical imaging devices to African Market, thereby aiding in improved diagnosis and patient treatment.

< About Frost & Sullivan >

Frost & Sullivan is in its 50th year in business with a global research organization of 1,800 analysts and consultants who monitor more than 300 industries and 250,000 companies. The Frost & Sullivan Award for Market Share Leadership is presented to the company that has demonstrated excellence in capturing the highest market share within its industry. Please visit web site http://www.frost.com

< About Shimadzu Corporation >

SHIMADZU is one of the world's leading manufacturers of advanced imaging systems and equipment for use in medical diagnosis and treatment. Experience in this highly specialized field dates back to 1909 when Shimadzu produced Japan's first X-ray apparatus for medical use. We have remained at the forefront of technology and design for nearly 100 years. Today, we develop, manufacture and distribute a broad range of diagnostic systems in all areas of clinical application - Digital Subtraction Angiography, Cardiovascular Systems, Digital Radiography & Fluoroscopy Systems, and general radiography equipment. To meet your clinical demands, SHIMADZU always proposes the BEST SOLUTION.