As part of its efforts to promote globalization and to enhance the sales and service structure in southern African markets, Shimadzu Corporation's wholly owned subsidiary in the United Arab Emirates, Shimadzu Middle East & Africa FZE (SMEA), has established a wholly owned sales subsidiary in Johannesburg, South Africa. Shimadzu South Africa (Pty) Limited (SSA) was established on October 1 2011 in the Republic of South Africa (RSA). SSA offers direct sales, service and support to Shimadzu customers in the southern African region for all of their analytical and measuring instruments including instruments for chromatography, mass-spectrometry, spectroscopy, elemental analysis, surface analysis, materials testing, life science research, weight measurement, thermal analysis, particle size analysis, and TOC analysis.

SSA proudly unveiled their new offices in Honeydew, Johannesburg at an elegant launch event held on the 14th of February 2012, offering guests the opportunity to visit the new SSA sales and service offices as well as the newly established customer support center. The new SSA facility is home to a team of applications and support personnel, sales representatives, service engineers and administrative personnel, and it is SSA’s aim to provide the best possible service to the ever growing family of Shimadzu users. During the official opening, SSA was honored to introduce Mr. YasunoriTokumasu (President of Shimadzu Tokyo and Director of Sales), Mr. Yoshiyuki Fujino (General Manager SMEA) and Mr.Shintaro Nishimura (President SSA) to the nearly 100 Shimadzu customers who attended the event together with representatives from the Japanese External Trade Organisation and the Japanese Embassy.

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